Wednesday, April 4, 2012

Minority Report Style Posters Sell You Mono

That title probably has you confused. How can a poster sell you mononucleosis? That's ridiculous. Not so my friends, the Japanese have an answer! The brains over at Keio University have developed a motion sensing poster that reacts to viewer proximity. Not a bad idea in theory but their execution invites passerbys or lonely teens to plant a kiss on the screen, hence the mono. The prototype features a lovely lady who puckers up as you get closer and then blushes when you walk away. You can check it out below.



The researchers hope they can use popstars as the models on these posters and sell them to fans. Just to add to the creepiness, they talk about making the posters shampoo scented or adding lemon flavoring to the lips. If kids want to put up posters that they can kiss, they should go for it. I've already ordered six.

Where this gets weird is when the creators consider implementing this in digital signage. Can you imagine this in a mall...or on a metro...ew.

There are definitely some pros to technology in billboards and signage. Think of Minority Report; targeting ads based on gender and age and using audio to attract shoppers can really grab your attention. Sure it's a little creepy, but it might make your shopping experience a little bit more effective. Boards like this are already being implemented and viewers tend to like that the ads that appear when they get in proximity are more relevant to them. Kissable posters on the other hand are not the way to engage the on-the-go shopper.  There are serious hygiene issues here which should really turn the average person off from the idea. Also it's just weird. To be honest I can't really see celebrities jumping on this idea either because the more realistic the posters get, the more likely they are to start seeing an increase in dangerous stalker fans trying to see if Katy Perry really tastes like cupcakes. Or if Emilia Clarke really tastes like dragons (Game of Thrones ftw).

Japan, I still love you despite this facial faux-pas. Let's put that prototype technology to better use and continue kissing real life people.


http://gizmodo.com/5898267/posters-that-react-to-being-kissed-are-the-worst-idea-ever

1 comment:

  1. Just read this and couldn't stop laughing. I'm definitely pro kissing real people.

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